I built a creative pipeline across four AI models. One handled narrative. Another, visuals. A third, animation. The fourth did marketing with the unhinged energy the polished models wouldn’t touch. I learned their strengths, I built workflows around them, and I started producing.

Honestly it was like a superpower had been unlocked in my creativity and I was able to produce concept work as fast as my mind could run. Running multiple workflow stacks simultaneously I was exploring creative spaces that I would have previously been limited to only dabble in, or never take past the daydream phase because I lacked the skill to work at speed or more importantly lacked the money to hire talent to do what was essentially spec work.

What amounted to a hobby/side project was getting fully fleshed out and concepts were run to ground, explored, validated and set aside or put on the keep stack I quickly iterated.

I had a hobby with workers and not the “hey can you help build me something and I’ll pay you if I make some money at it” kind of hobby.

Then the wave of almost monthly model updates started. At times I literally had to pull one model or another out of the workflow because the errors and failure points were so egregious that I spent more time fighting to maintain the consistent voice of the work than actually developing new material or even finishing in progress aspects.

We were told to use AI to replace workers. But then we weren’t given stable and predictable AI to do the work. It doesn’t have to be right or perfect or perform as a Swiss Army Knife in all situations, it doesn’t have to be anything but consistent. Consistency lets me learn a model’s strengths and weaknesses and develop my workflow around those expectations.

Let’s look at this in human terms. If you have a defined workflow for a job and you hired someone who met your criteria and excelled at the tasks required and then on some future Tuesday someone else just showed up and claimed they were your worker and not only had a completely different set of skills but were also suddenly incompetent at the one thing you needed them to do?

If this happened once, you might try to find a way to accommodate the worker, you’ve already made the investment. You sunk cost fallacy decide to make it work… and maybe it does. But then next month it happens again. It’s destroying your workflow. Now you’ve got a team of employees all completely mismatched for the jobs and you aren’t really sure where to put them because the minute you think you understand their limitations Bob who was bald Monday now has a fade cut when he comes in on Tuesday. And if you ask where Bob is you get condescension and gas lighting. And wait is Bob now just openly smoking crack on the job?!? Something isn’t right!

So now what? All you can do is stare at a group of crackhead doppelgangers wearing the skins of your all-star team that for a brief moment made you feel like anything was possible and your head spins. You look at that group photo and wonder if you just hallucinated the same as your staff confidently does around you all day, the staff that doesn’t even bother reading the assignments, let alone do the work correctly.

How did you even kid yourself this was even happening, maybe you just imagined it all.