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	<title>b.l.o.g. &#187; branding</title>
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		<title>Persona = Brand</title>
		<link>http://www.kitchencloset.com/home/bryan/blog/2009/01/persona-brand/</link>
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		<pubDate>Thu, 15 Jan 2009 07:24:18 +0000</pubDate>
		<dc:creator>Bryan</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Perspective]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[editorial]]></category>
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		<category><![CDATA[internet]]></category>
		<category><![CDATA[personas]]></category>

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		<description><![CDATA[So now that I&#8217;ve introduced you to thinking about Brand You or as we&#8217;ve been calling it, your persona, let&#8217;s think about what I&#8217;ve said and consider how this applies to a businesses. Haven&#8217;t you noticed? Companies have personalities. Companies go to great lengths through advertising and marketing to establish a brand identity (persona) knowing [...]]]></description>
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